MEET OUR TEAM
We share the same values and make cycling a part of the lives of hundreds of people round the world
• Owner of Hedonism Cycling
• Operation and financial manager with 15 years
of experience
• Creator and networker with work and communication experience in different countries
• Co-owner of Paradox Brewery and Rewax lab
• Operation and financial manager with 15 years
of experience
• Creator and networker with work and communication experience in different countries
• Co-owner of Paradox Brewery and Rewax lab
• 15 years experience
in business planning
and purchasing
• Two advanced training courses in Paris
• Business consulting in USA
and Europe holding companies
• Innovations and proactive approach for KPI and growth
of metrics
in business planning
and purchasing
• Two advanced training courses in Paris
• Business consulting in USA
and Europe holding companies
• Innovations and proactive approach for KPI and growth
of metrics
• Over 6 years of experience in SEO and marketing analysis
• Expertise in developing and implementing marketing strategies
• Management of social media and visual brand identities
• Data-driven decision-making in business processes
• Experienced in project management using Scrum and Agile methodologies
• Expertise in developing and implementing marketing strategies
• Management of social media and visual brand identities
• Data-driven decision-making in business processes
• Experienced in project management using Scrum and Agile methodologies
Galina Balandina, CEO
Ilya Erlykov,
CPO
CPO
Anastasia Poliakova, CMO
Vladimir Obleykin, COO
• Engineer with 10+ years
of experience
• Co-founder cycling races
and events
• General mechanic in cycling clubs and communitie
in Russia, Turkiye and Georgia
• Co-owner of Salty Workshop — bike service in Tbilisi
of experience
• Co-founder cycling races
and events
• General mechanic in cycling clubs and communitie
in Russia, Turkiye and Georgia
• Co-owner of Salty Workshop — bike service in Tbilisi
• Android-engineer with experience in commercial development for more than
7 years
• Lead of multiplatform team
in IT
• Specialist in developed applications for large retail chains, business service systems and even radio stations
• Experience in working with maps, chat, data streaming
7 years
• Lead of multiplatform team
in IT
• Specialist in developed applications for large retail chains, business service systems and even radio stations
• Experience in working with maps, chat, data streaming
Alexander Klimov, CTO
Our main principle - Lifecycle Management
-
Lean Manufacturing PrinciplesImplements predictive maintenance algorithms and remote diagnostics for maximum reliability and uptime. -
Quality ControlAI-driven systems cut production time by over 50% while maintaining superior quality in products and services. Reducing costs by 30%. -
Effective Waste ManagementBike camps are held in little-known but picturesque places in Spain, contributing to the development of the local economy and tourism. -
Integrated approachIn addition to bike rides, our programs include retreats, health meetings, and excursions, ensuring the comprehensive development of participants.